In early November 2013, Whisper was reported to have reached 2.5 billion monthly page views and nearly 3 billion page views in December 2013. Stories about the app have appeared in Forbes, USA Today, The Washington Post, and Huffington Post, and Heyward was featured on Forbes' Top 30 under 30 in Technology list in January 2014. In April 2015, Whisper reached 10 million monthly active users. While they do have persistent handles, there's no way to contact them except *through* the messages they post. Users don't have a public identity in the app. You can respond to a message publicly or privately, choosing a public anonymous post or a private pseudonymous chat. When you open the app, you see six such images. Īlexis Madrigal of The Atlantic describes the service as follows:Īnyone can post an anonymous message to the service in the form of an image macro: text overlaid on a picture. According to TechCrunch, as of March 2017, Whisper has a total of 17 billion monthly pageviews on its mobile and desktop websites, social channels and publisher network, with 250 million monthly users across 187 countries. Since 2015, the service has sought to become more of a brand advertising platform, with promotional partnerships with Netflix, NBCUniversal, Disney, HBO, and MTV. The app, launched in March 2012, is the main product of the media company WhisperText LLC, which was co-founded by CEO Michael Heyward, the son of the entertainment executive Andy Heyward, and Brad Brooks, who is the CEO of mobile messaging service TigerText. The postings, called "whispers", consist of text superimposed over an image, and the background imagery is either automatically retrieved from Whisper's own search engine or uploaded by the user. It is a form of anonymous social media, allowing users to post and share photo and video messages anonymously, although this claim has been challenged with privacy concerns over Whisper's handling of user data.
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Whisper is a proprietary Android and iOS mobile app available without charge.
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